Fashion Profiles: Fashion Meets Dancehall

From its emergence, Dancehall music has had this symbiotic relationship with fashion. Dancehall Artistes' expression of their personal taste in fashion is noticeable in their videos and as a result help to convey the sentiments embodied in their music. Conversely, some designers have found inspiration to create new collections based  off of the personal styles of Dancehall Artistes and their dancers.
In recent times, this relationship is becoming more evident, with Dancehall Artiste and CEO of Subkonshus Music Productions, Konshens, along with two other partners, launching a shoe line in September of 2013, appropriately named KONZ876. The name is a combination of Konshens' nickname, Konz and Jamaica's area code 876.

Konshens surrounded by all of the looks from the debut collection of his shoe line KONZ876

The launch party was held at Quad Night Club in Kingston, Jamaica and saw the likes of other Artistes such as Ce'Cile, Christopher Martin, Tarrus Riley, Masicka, Ishawna and Dj's Creep Chromatic, Marc Coppershot Chin and Copper Cutty and Olympic Gold Medalist Usain Bolt coming out to support the young Artiste in his new venture. Additionally, the attendees purchased a pair of sneakers of their own from the display of all the different looks from the shoe line that greeted them as they entered the venue. 

All those who came to support were first greeted by one of the KONZ876 promo girls and a display of all the looks from the debut of the shoe line

                                                            Usain Bolt, Ce'Cile and Christopher Martin

                                                                                            Ishawna 

                                                       Dj's Marc Coppershot Chin and Copper Cutty

                                   DJ Creep Chromatic

                                                              Tarrus Riley showing full support to his fellow Artiste

The shoe line is accessible to everyone whether it be through the flagship store in Kingston, Jamaica, on their website www.konz876.com and at other selected retail shoe stores. 

Konshens wearing the Subs Black at the company's store in Kingston, Jamaica, before the official launch of the shoe line

Below are the different looks that Konshens and his partners debuted as part of the launch of their shoe line KONZ876.

SUBS Pink

SUBS White

SUBS Black

GAME CHANGERS Black

GAME CHANGERS Blue

As the "face" of the shoe line, Konshens debuted a new collection in the shoe line's new ad that was premiered this March.

Take a closer look at a few of the new designs.

Kingston Classics Red

Pythons  Black

This young Artiste clearly shows his versatility and vision through his roles as CEO of Subkonshus Music Productions and more recently KONZ876. With that said, there can only be continued success for Konshens and his partners.

As usual I leave you with something to cap off your reading. The video below "Simple Song" is one of my favorite from Konshens. Tell me if you can identify his love interest in the video. (Hint: I wrote a post about her recently) The duo represent a Dancehall Artiste who is influencing fashion and a Designer who was inspired by Dancehall music to create her latest collection. Enjoy!








{Images courtesy of caribbeancloset.wordpress.com, caribdirect.com, konz876.com, caribwall.com, clickmarketonline.com. Skann Media Entertainment Facebook Page}

{Video courtesy of Lifeline Music JA Youtube Channel}