Fashion Profiles: "Man, don't be a Zero!"

This saying among a group of St. Lucian friends became the inspiration for the name of an apparel line created by St. Lucian songstress and Miss St. Lucia World 2010, Aiasha Gustave and her business partner Marvie Labadie.

The apparel line aptly named from the aforementioned phrase, Zeero Apparel, caters to men and women and consists of T-shirts,vests, tank tops, beanies and caps.

Zeero Apparel logo

Aiasha is one who has been very candid about her love for reggae and especially her admiration for the late Reggae legend, Bob Marley.

"Positive vibrations, yeah....got to have a good vibe...."

Aiasha took her admiration for the legend as well as his thought provoking and inspiring lyrics quoted above and applied it to the general theme and mission of the apparel line, which is, to foster positivity.

Take a look at some of the designs, along with their catchy yet positive slogans.

"Less Hate More Love" T-Shirt and Sweater

"Iron Lion  Zion" Tank top

"Zeero Cash Spiritually Rich" T-Shirt

"Zeero Cash Spiritually Rich" Tank tops

"Trill" Tank top

Since the launch of the line, there has been an overwhelmingly positive response from Caribbean media personalities, artists and natives alike.

Aiasha herself, rocking one of  the looks from the apparel line

Former Tempo TV Host Jeanille Bonterre and Actor Sean Field sporting some other designs from the Zeero Apparel line

To purchase any of Zeero Apparel's items you can check out their online store shopzeeroapparel.com.

As a bonus, I thought it would be a great idea to leave you with the sweet sounds of Miss Aiasha Gustave herself in her video "Come Nuh Baby". Hint: pay attention for the use of the term "Don't be a zero". Enjoy!!








(Images courtesy of Zeero Apparel Facebook Page)

(Video courtesy of Aiasha Tierra Youtube Channel)